Starting a business is one of the most terrifying yet liberating things you’ll ever do. It felt like standing at the edge of a cliff.

For years, I helped others build their online businesses—advising them on strategy, guiding them through tough decisions, and optimizing their processes. But when it came to launching my own?

I froze.

I wish I could say I was fearless. That I knew exactly what I was doing. That I was filled with confidence and certainty from the start.

But the truth? I wrestled with self-doubt every step of the way.

I kept hearing the same thoughts on repeat:

❌ What if I fail?
❌ What if no one cares?
❌ What if I put myself out there and people don't find it valuable?

It wasn’t just about business, it turned out to actually be very personal. If this didn’t work, it wasn’t just the idea that wasn't good. It felt like I was also the one who wasn't good.

But at the same time, there was a voice deep inside me whispering:

💡 But what if it works?
💡 What if this is the thing that finally sets you free?
💡 What if this is the path you were always meant to take?

I had a choice.

I could keep sitting in fear, overthinking, waiting for confidence to magically appear… or I could move forward, even while shaking.

 Because deep down, I felt this call and knowing that I could change my life, impact other people's lives in a meaningful way, and do it on my terms.

So, I took the leap. And in just two weeks, with less than 2,000 followers on LinkedIn and Instagram, I made $2,000 in sales—without ads, without complicated funnels, no big launch team, and without needing to be "the best." I know this isn't life-changing money yet, but it's my signal, it's my victory, it's a universal nod that I'm on the right path, and I'm going to follow it. Every dollar I make from my ideas continues to give me tangible mental evidence that I'm capable of so much more.

So how did I do this? I followed a simple but intentional process that allowed me to:
✅ Overcome my fear and limitations of starting and develop the mindset to move forward
✅ Figure out my business idea without overcomplicating it
✅ Build my offer online quickly without getting stuck in perfectionism
✅ Launch my offer authentically using just my existing audience and storytelling

Through this in-depth, masterclass-style article, I’m breaking down every single step in deep, actionable detail so you can do the same.

This isn’t just a story—it’s a step-by-step roadmap you can follow if you’re ready to turn your own existing knowledge into a real, revenue-generating business.

Let’s get started.

 

Step 1: Overcoming the Fear of Starting (How I Stopped Overthinking & Took Action Anyway)

Let’s get real for a second—starting is the hardest part.

It’s not the strategies, the tech, or even the business idea itself. It’s the fear.

Fear of failure. Fear of judgment. Fear of wasting time, energy, and effort on something that might not work the way you expect it to.

I wish I could tell you I was fearless when I started. But the truth is, I was scared out of my mind.

The night before I launched, I could barely sleep. I was coincidentally on vacation with my family at the time but I was committed to launching this thing. My brain wouldn’t shut up leading up to it:
❌ What if people think I’m a fraud?
❌ What if I don't have anything unique to share?
❌ What if I put myself out there and get… nothing? No likes, no comments, no sales?

I was at war with myself. These wars are always fought in the mind.

But then, something hit me:

💡 I’ve spent my whole life waiting for the “right time” or the "right idea." And where has that gotten me? Still waiting.

So, I made a decision: I was going to move forward no matter what anyway.

Here’s exactly how I shifted my mindset and finally took action:

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1. I Stopped Waiting for the “Perfect Idea” and Focused on What I Already Knew

I had convinced myself that I needed a groundbreaking, never-before-seen business idea. Something genius. Something that would immediately attract customers.

But every time I tried to come up with something “big,” I froze. I was under the illusion that only brand new novel ideas that haven't been explored at all yet were worth pursuing.

One night, frustrated with my own overthinking and indecision, I started journaling on three questions:

✔ What’s something people always ask me for help with that makes time disappear when I do it?
✔ What major pains have I personally solved in my own life that I could help others with? (A consistent theme in my life)
✔ What topics have I been talking about my whole life and would regret not making an impact on in this lifetime?

I didn’t need to create something brand new. I didn't need to be the top 1% expert on the topic. I just needed to take what I was already good at and package it into something the right group of people could benefit from.

And that’s when it hit me:

🔥 I had already been coaching and teaching people for years.

People were already coming to me for advice. I was just doing it for free or professionally as a people manager.

What if I actually structured it into a program?

That simple mindset shift changed everything.

The original idea was career coaching then it evolved into helping people break free from limiting beliefs, get unstuck, and step into their purpose.

📌 Action Step for You:
If you’re stuck on your business idea, ask yourself:

• What’s something people always ask me for help with that makes time disappear when I do it?
• What life-long problem have I personally overcome?
• What do I feel deep passion and excitement in my heart to continuously share and impact?

Sometimes, your business idea is already right in front of you—you just haven’t seen it yet.

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2. I Reframed Fear as Proof That I Was on the Right Path

Fear doesn’t mean “stop.” Fear is pointing you toward something that actually matters. An opportunity for expansion.

At first, I didn't even realized I was afraid of anything at all. My mind had cleverly masked my fears with logical stories why I shouldn't launch my ideas yet. Sensible stories like my ideas needed some more revisions or that I needed more research or experience before I could launch. It made me believe I wasn’t ready. That maybe I needed more time, more research, more practice.

But then I realized this was something every single person I admired had felt before they started: fear, self-doubt, imposter syndrome, or unworthiness.

The difference? They took action despite it.

I asked myself:
📌 What’s scarier, the possibility of failing or living with the fact that I never tried and always wondering “what if”?
📌 What’s the absolute worst-case scenario? (Spoiler: It was never as bad as my brain made it out to be.)
📌 What’s the best-case scenario?

And when I really sat with that last question—when I let myself imagine the possibility of it actually working—that excitement overpowered the fear. Looking at the opportunities rather than just the potential pitfalls made all the difference.

📌 Action Step for You:
If fear is keeping you stuck, write down:

• What’s the worst that could happen if you take this step?
• What’s the best that could happen?
• Will you regret NOT trying?

Because I realized: I could recover from a failure. But I couldn’t recover from regret.

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3. I Let Go of Perfectionism & Committed to Taking Messy Action

Perfectionism is a dream killer.

In the past, I had spent months trying to make everything perfect before launching any new ideas. The right website, the right branding, the right strategy.

But the reality? Perfection is just a fancy way of procrastinating.

I didn’t need a perfect website. I didn’t need a 50-page business plan.

I just needed to put my offer out there and see what happened.

But guess what? I ended up doing it all anyway and looking back at it, I wasted a lot of time. But from this experience, I'm telling you with confidence what you can avoid.

So, I gave myself a challenge:

✔ I would work towards a specific deadline to prepare myself to launch.
✔ I would allow it to be messy.
✔ I would focus on progress, not perfection.

And guess what? When I did launch, the world didn’t end. In fact, I made my first sale before I even officially launched.

📌 Action Step for You:
If perfectionism is keeping you stuck, challenge yourself:

• Give yourself a 7-day deadline to launch your first version.
• Focus on getting started, not getting it perfect.
• Remind yourself: You can always improve later—but you have to start first.

If fear and self-doubt are keeping you stuck, sometimes all you need is a little extra support to move forward. That’s why I offer 1:1 coaching to help you break through mindset blocks and take action confidently. If you’re ready for personalized guidance, let’s talk.

Step 2: Figuring Out My Business Idea (Without Overcomplicating It)

Once I finally got past the fear of starting, I ran into a new problem:

💭 What the hell am I actually going to sell?

I had spent so much time battling my own self-doubt that I hadn’t even figured out what my offer would be.

And that realization? It was paralyzing.

I kept overcomplicating it, thinking I needed:
❌ A genius, never-before-seen business idea
❌ A perfectly structured offer before launching
❌ More certainty that people would want to buy

But in reality, successful businesses don’t always come from perfect, never-before-seen, marketable ideas. They come from solving real problems that your heart feels and believes in.

So instead of sitting around waiting for a lightning bolt of inspiration, I took a step-by-step approach to figuring it out.

And in this section, I’ll show you exactly how I did it—so you can do the same.

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Step 2A: Stop Searching for a "Million-Dollar Idea" (It’s Already in Front of You)

For years, I thought entrepreneurs had some kind of special gift for coming up with billion-dollar business ideas.

I assumed that in order to succeed, I needed to:
⚡ Invent something brand new
⚡ Be an expert in a highly profitable industry
⚡ Have a crazy unique business idea no one had ever thought of before and be first to launch

But here’s the truth: You don’t need to be new or first to launch a million-dollar idea. You just need to solve a problem people already have with your own unique flavor.

Think about it—most successful businesses aren’t based on brand-new ideas. They’re just better, simpler, or more personal versions of something that already exists.

Amazon? Selling books online wasn’t new. They just made it easier.
Airbnb? Renting out rooms wasn’t new. They just made it more accessible.
Coaching? People have always paid for guidance—they just want someone who understands and has the experience to help them.

That’s when I realized: I didn’t need to create something from scratch. I just needed to look at what I was already doing.

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Step 2B: Identify What People Already Come to You For

I had been overthinking my business idea for so long that I didn’t even realize…

🔥 I was already doing it for free.

People were already coming to me for advice. They were coming to me for:
✅ How to reframe some of the negative thoughts and beliefs they had into positive ones
✅ How to be more consistent and resilient
✅ How to build a career or business

And I was helping them. Without even thinking about it.

So I've figured out the three key questions to help you find the answer:

1. What do people always ask me for help with that makes time pass by effortlessly?
✔ What do friends, family, and colleagues ask my advice on?
✔ What kind of guidance do I naturally give without even realizing it?
✔ What topics am I the "go-to" person for?

2. What life-long problems have I personally overcome?
✔ What struggles have I faced that I’ve successfully moved past?
✔ What transformation have I gone through that others might want to learn from?
✔ What would I have paid to learn five years ago?

3. What lights me up? (Important)
✔ What’s something I could talk about for hours?
✔ What topics did I enjoy talking about consistently throughout my life?
✔ If I had to teach something every day for the next year, what would it be?

🔥 My Answer? I was a natural at guiding people through their interpersonal issues, helping friends stay accountable to their goals, helping people take action, and being dynamic to get their dream jobs. That’s what people came to me for. And that’s what I could turn into a business. I was turning who I naturally already was into a business.

📌 Action Step for You: Answer the three questions above. Your business idea is probably already in front of you—you just haven’t recognized it yet.

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Step 2C: Validate Refine Your Idea (Before Spending Months Building It)

Once I had a general idea of what I wanted to offer, I wanted a better understanding of what my customers' needs were so I could help serve it better.

Most entrepreneurial advice talks about validating your idea itself through market research. That isn't what I recommend. If Steve Jobs asked the market what they wanted out of an MP3 player at the time, you would have never seen an iPod.

I didn’t want to make the mistake of allowing external mass opinions to crush my creativity. So, instead of overcomplicating it, I followed a simple refinement process.

Here’s how I contributed to my idea (contributed, not tested, there's a difference):

I Had Conversations (Not Just Market Research)

Instead of guessing what people needed in the program, I started talking to them.

💬 I reached out to people who had asked me for advice before.
💬 I offered mock versions of my program to see what insights surfaced.
💬 I listened—not to sell, but to understand their real pain points.

And here’s what I realized:

👉 People weren’t just looking for "the path forward." They were looking for repeatable systems to stay on the path forward.
👉 They felt trapped—in jobs, relationships, and lives that didn’t align with who they really were from childhood and societal conditioning.
👉 They didn’t just need "mindset shifts"—they also needed a structured process and varying techniques to help them break free and stay free.

🔥 Key takeaway? My offer needed to be more than just "helping people remove their limiting beliefs." I needed to create a toolkit to guide them through the transformation and maintain the transformation.

📌 Action Step for You:
Reach out to 5-10 people in your audience (even if it’s just friends or colleagues). Ask them:

• What’s your biggest challenge when it comes to [your business topic]? Then ask why 3 times to get to the deeper truth.
• If you could wave a magic wand and fix one thing, what would it be? Then ask why 3 times to get to the deeper truth.
• What have you tried before that hasn’t worked? Then ask why 3 times to get to the deeper truth.

Their answers will give you more information on what to create, but you need to be the ultimate decision-maker to create the product or experience you believe is best.

Other people's opinions can turn an amazing, unique idea into another sheep product that is anchored in what everyone already knows. Dare to be different.

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Step 2D: Create a Simple Offer (Without Overthinking It)

Now that I knew what people needed, it was time to create something they could actually buy.

Here’s how I structured my first offer:

1. I Kept It Simple

Instead of trying to build a huge time-intensive product or course, I focused on an offering that required a 20% investment of my time and effort but got me and my soon-to-be customers 80% of the results.

This is where some strategy and efficiency come in.

Logically, starting with a high-ticket premium 1:1 coaching experience gets customers the most value, requires less upfront effort compared to producing and recording an online course, and makes the most money (important during the early days to compensate for your time investment).

More importantly, it felt expansive for me to be able to help people in a personalized way. This brought me joy. It was a win-win-win.

🔥 My offer? A 5-week program called the R.I.S.E. program, designed to help people:
✔ Strip away societal conditioning
✔ Get back in touch with their true inner self
✔ Take consistent action toward a more aligned life

2. I Gave It a Clear Outcome

People don’t just invest for “information.” They invest in themselves for transformation.

Instead of generally saying: “I help people find their purpose,” I made the outcome very clear and specific:
✅ “In 5 weeks, you’ll have a clear roadmap to break free from the outdated version of yourself and gain habit-breaking tools to consistently align with your true potential.”

3. I Priced It Without Overthinking

I had no idea what to charge at first. So I kept it simple:
💰 I picked a number that felt fair based on the value that I'm offering, not the time or the cost of me doing it.
💰 I told myself I could always adjust the price later.

📌 Action Step for You:

• Define the before & after transformation of your offer.
• Keep it simple (no need for a huge course—just solve one key problem).
• Pick a price that feels fair, knowing you can adjust it later.

 

Step 3: Building My Business in a Weekend (Without Overcomplicating It)

Once I had my business idea figured out, I ran into my next roadblock:

💭 How do I actually bring this thing to life?

I had spent so much time stressing over the wrong things—should I build a fancy website? Should I get a logo made? Do I need a business license before I even launch?

And honestly? That’s where most people stay stuck.

They get caught up in the details and bureaucracy instead of focusing on the one thing that actually matters:

📌 Can people sign up and pay for your offer so you can give them value?

Once I realized that, my goal became ridiculously simple:
✅ Create a way for people to understand what I was offering
✅ Make it easy for them to sign up
✅ Get my first sales, then improve from there

So, instead of wasting months building things I didn’t need, I set up my entire business in a single weekend.

Here’s exactly how I did it so you can do the same.

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Step 3A: Ditch the Fancy Website—Start With a Simple Sales Page

I see so many new entrepreneurs obsessing over websites before they’ve even made their first sale.

Here’s the truth: You don’t need a full website to start. You just need one page that tells people:

✔ What your offer is
✔ Who it’s for
✔ What results they’ll get
✔ How they can sign up

That’s it. People are making 6 figures with an Instagram account and a payment platform.

I used an easy all-in-one platform called Kajabi to create my sales page because:
✅ It was quick (I didn’t want to spend weeks on design)
✅ It let me host my program and collect payments all in one place
✅ I could automate everything (so I wasn’t manually sending out content)

💡 My mindset shift? I wasn’t building a website. I was building a bridge that connected people to my offer.

📌 Action Step for You:
Instead of stressing over a full website, focus on creating one simple sales page that answers:

1. What is your offer? (Keep it clear, simple, and from the heart.)
2. Who is it for? (Speak directly to their struggles as if you were speaking directly to 1 specific person.)
3. What transformation will they get? (Sell the results, not just the content.)
4. How do they sign up? (Make the next step obvious.)

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Step 3B: Make It Easy for People to Pay You

A business isn’t real until someone actually pays you.

I used to overcomplicate pricing, thinking I needed a full pricing strategy before launching. But here’s what I realized:

🚀 You don’t need the perfect price—you just need to pick a number and start selling.

I asked myself:
✔ What price feels fair for the transformation I’m offering?
✔ What price would make this a no-brainer for my first customers?

🔥 Key lesson? The best way to test pricing is to start selling. Keep in mind that most people naturally undervalue themselves rather than overvalue themselves.

I set up my payment system on Kajabi in minutes:
✅ Connected it to Stripe/Kajabi Payments (so payments went straight to my bank account)
✅ Created a checkout page (so people could pay easily)
✅ Automated email confirmations (so they got instant access after signing up)

📌 Action Step for You:

• Stop overthinking pricing. Pick a number that feels fair based on the value of the transformation you're offering and go with it.
• Use a simple payment processor like Kajabi, PayPal, or Stripe to start accepting payments ASAP.
• Make sure your checkout process is frictionless—if it’s confusing, people will leave.

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Step 3C: Set Up an Easy Delivery System (So I Didn’t Have to Manually Send Content)

The last thing I wanted? To be stuck manually sending emails and PDFs every time someone signed up.

So I set up Kajabi to automate everything:
✔ When someone paid, they got an automatic confirmation email.
✔ They were instantly added to a private course portal.
✔ They could log in anytime and access the content.

This meant zero manual work for me—I could focus on marketing and serving my clients instead of dealing with admin tasks.

🔥 Key takeaway? Make it easy for people to access your offer immediately. If they pay and don’t get instant access, they might second-guess their decision.

📌 Action Step for You:

• If you’re running a course or coaching program, use a platform like Kajabi to automate access.
• If it’s a service, create a simple onboarding email with next steps.
• Make sure your clients don’t have to wait—instant access builds trust.

For those wondering about Kajabi, I used to work for them before I quit my 9 to 5 and committed fully to believing in myself! They have an amazing vision. They're a great company helping ambitious creators build businesses online using just their knowledge. Creators on this platform alone have made a total of 9 BILLION DOLLARS online so far. This number acts as an indicator and representation of how much impact all these people have made across the globe and in changing their own lives. Sharing this tidbit because we can all be a part of this staggering number if we believe in ourselves enough also. Being transparent, when you purchase Kajabi through my links, I do get a small commission for it, but know that I'm sharing it because it works for me and I know it'll work for you like how it works for tens of thousands of other entrepreneurs I've worked with in the past.

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Step 3D: Keep It Simple (Perfectionism Kills Momentum)

When I was building my business, I kept feeling this urge to make everything perfect before launching.

But here’s what I realized:

📌 Version 1 is never perfect—but you can’t improve something that doesn’t exist.

I could always tweak my sales page. I could always refine my pricing. I could always add better content later.

💡 But I couldn’t do any of that until I actually launched.

So I made a rule for myself:

🚀 If it was 80% ready, it was ready enough.

Instead of getting stuck in perfectionism, I focused on launching as quickly as possible so I could start getting real feedback. Trust me when I say I've had to learn this the hard way by going through days, weeks, months, years of perfectionism revising something before launching it, and it delayed me severely rather than being able to get something out and understand how to improve on it in real-time.

📌 Action Step for You:

• Set a hard deadline for launching (mine was one weekend)
• Stop tweaking—get your first version out and improve later
• Remind yourself: Your first version isn’t your final version—you can always refine it

 

Step 4: How I Launched With a Small Audience (And Made $2K in 2 Weeks Without Ads)

Once I had my offer set up, I hit my next big challenge:

💭 How do I actually get people to buy?

I didn’t have a massive email list. I didn't have ANY email list actually. I wasn’t running ads. And I had around 2,000 followers on both LinkedIn and Instagram.

But here’s what I did have: My story and my conviction.

Instead of focusing too much on “marketing tactics,” I focused on authenticity, vulnerability, and connection. And within two weeks, I had made over $2,000 in sales—just by showing up and sharing my journey.

No sales tricks. No paid promotions. Just real conversations with real people who resonated with what I was offering. I showed up fully as myself. People resonated with my personal beliefs and conviction tied to the what and why of what I was teaching. They wanted to be a part of it. I felt really seen allowing people to see even the unsightly, doubtful, flawed parts of me. In a world that may become more generic and politically-correct with the rise of heartless AI-generated copy and people trying to communicate in a pleasing way for others acceptance, being more ourselves fully is how we stand out and truly connect with people who recognize our value WITH our flaws, not despite them.

Here’s exactly how I did it—step by step.

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Step 4A: The #1 Rule of Selling With a Small Audience—Make It Personal

Most people think you need a huge audience to make sales.

💡 But engagement is more important than numbers.

I knew that even if I had a small audience, I had people who already knew and trusted me. Instead of trying to reach thousands of strangers, I focused on:
✔ Speaking directly to the people who already followed me
✔ Building real genuine connections through deeper conversation and consulting instead of “selling”
✔ Showing up authentically and vulnerably so people felt connected to what I was offering

🔥 Biggest mindset shift? You don’t need to go “viral” to get clients. You just need a small group of people who genuinely resonate with you. There are entrepreneurs with over 500K followers and can't convert a single sale while others have less than 10K and I personally know have made over $1M.

📌 Action Step for You:

• Release this level of control and external validation. Stop worrying about follower count—focus on real conversations with your existing audience.
• Remember: People buy from people. If they resonate with you, they’ll buy from you. If they resonate with your truth, they're also going to be a good customer for you.

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Step 4B: How I Created Posts That Got People Interested (Without Feeling Salesy)

The biggest mistake I see new entrepreneurs make? (I was there at one point or another also, we're human, don't worry.)

❌ They post generic “sales” content that no one connects with.
❌ They write in a generic tone instead of sounding like a real person filled with personality.
❌ They focus on features instead of the transformation their audience wants.

I took a different approach.

Instead of saying:
🚫 “Hey, I launched my new coaching program. Click the link to buy!”

I focused on storytelling.

🔥 Here’s the exact structure I used for my launch posts:

1️⃣ Vulnerable Captivating Opening (Hook People In)
💭 “For years, I felt completely lost. I was stuck in a life that looked good on paper but felt empty inside. I thought I was the problem—but now I realize I was just disconnected from my true purpose.”

2️⃣ Personal Journey (Build Connection)
💡 “When I finally broke free from the expectations that weren’t mine, everything changed. I started following what actually lit me up, and for the first time, I felt truly aligned.”

3️⃣ The Offer (Position It as the Solution)
🔥 “That’s why I created the R.I.S.E. Program—a 5-week program to help you break free from conditioning, rediscover your true purpose, and create a life that actually feels fulfilling." (Promote your offer 1 out of every 4-7 posts so you're not pushing sales too much. You're also posting to offer value, connection, and helping others feel good.)

4️⃣ Call to Action (Make It Easy to Take the Next Step)
📩 “If this resonates, DM me, and let’s chat. No pressure—just an open conversation about whether this is the right fit for you.”

You can see what my posts started out as on my LinkedIn and Instagram. You'll see the post's natural evolution and progression into me eventually sharing my offer. Feel free to follow if you'd like to see my growth unfold and learn some things from my experiences along the way.

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Step 4C: How I Got My First Sales (Without Feeling Awkward in DMs)

Once I started posting about my journey, people started DMing me.

But here’s what I DIDN’T do:
❌ I didn’t jump straight into sales mode.
❌ I didn’t send long, overwhelming, unrequested paragraphs.
❌ I didn’t try to “convince” anyone.

Instead, I had real conversations. I listened. I understood. I cared. I showed up with my heart.

🔥 Here’s how I handled my DMs:

📩 Them: “Hey, your post really resonated with me. I were describing exactly how I've been feeling. [feeling stuck right now and listening to our hearts]”
👋 Me: “I totally get it. I’ve been there as you already know. What’s been feeling off for you?”

💬 Them: “I've been feeling really unhappy about my job and how my life has been like. I felt like 'I've made it' but I feel unhappy and don't think this is the life I want even though I thought I did”.
✨ Me: “I feel really connected to what you said also. I've been feeling the exact same way and it's confusing and a bit like you know you're not trapped but why do you feel like you sort of are still. I'd really like to tell you more about what I'm doing to help others break these chains if you're open to it."

If they said yes, then I’d share the details. But I always made it about helping and relating to them, not selling to them.

🔥 Biggest takeaway? Serving = Sales. If you focus on serving and being a caring consultant, selling becomes easy.

📌 Action Step for You:

• If someone engages with your content, start a conversation.
• Ask questions to seek understanding instead of pitching right away.
• Think of selling as helping someone make the right decision for them.

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Step 4D: Staying Consistent (Even When It Felt Like No One Was Watching)

Not every post got tons of engagement. Some barely got likes. People I personally knew unfollowed me.

But I kept showing up.

📌 Here’s what I told myself:
✔ Even if people don’t engage, they’re still watching.
✔ People need to see your offer multiple times before they buy.
✔ Every post is building trust and offering value to someone—even if it doesn’t get immediate results.

🔥 Proof? Some of my first sales came from people through social media, despite the highs and lows of my engagement. Some of them had been silently reading and reached out when they were ready.

📌 Action Step for You:

• Keep posting even if it feels like no one is engaging. Post because you love what you're sharing rather than out of desperation for results.
• Trust that your audience is watching (even the silent ones).
• Remember: Consistency builds trust. Consistency changes habits. Consistency builds a business.

 

Step 5: How I'm Scaling Beyond My First Sales (And Set Up for Long-Term Growth)

After making my first $2K in two weeks, I felt a mix of excitement and panic.

On one hand, I had proof that my business worked.
🚀 People were interested.
🚀 They were willing to pay.
🚀 I had just made more money doing something I loved than I had in weeks at my old jobs.

But then the panic set in…
💭 How do I keep this momentum going?
💭 Was this just a fluke?
💭 How do I scale this into something sustainable?

Because here’s the truth: Getting your first sales is one thing. But turning those sales into a real business? That’s where most people get stuck and give up. You need to continue experimenting, pivoting, and getting things to start working more consistently.

 

I knew I needed a strategy to:
✅ Deliver an amazing experience (so people got results and referred others)
✅ Keep selling without constantly feeling like I was “launching”
✅ Start growing in a way that didn’t burn me out

So in this final step, I’m breaking down how I'm scaling beyond my first sales—without ads, stress, or overcomplicating things.

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Step 5A: Deliver an Amazing Client Experience (So People Rave About Your Offer)

One of the fastest ways to grow a business? Create an experience so good that people can’t help but talk about it.

I didn’t want my program to just be another online course that people signed up for and forgot about. I wanted it to be transformational.

Here’s how I did it:

1. I Made People Feel Personally Supported

Instead of just giving people content and leaving them to figure it out, I built in direct support.

✔ I sent personal welcome messages to every new client.
✔ I created a private group chat for questions and encouragement.
✔ I checked in with each client weekly to make sure they were making progress.

🔥 Biggest lesson? People don’t just pay for “information”—they pay for guidance, accountability, and connection.

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2. I Focused on Small Wins (To Keep People Engaged)

Most courses lose people because they overwhelm them with too much information.

I did the opposite.

Instead of focusing on teaching everything at once, I made sure my clients got quick wins in the first week.

✔ Day 1: A simple exercise to uncover their biggest blocks
✔ Week 1: A guided breakthrough moment to shift their mindset right from the start
✔ Week 2: A small but powerful mental tool that gave them instant clarity

🔥 Why this works? When people get quick wins, they start to believe and engage—and engaged clients = happy clients who take ownership of their journey and get results.

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3. I Collected Testimonials (And Used Them as Social Proof)

Before finishing the program, I asked my first clients:

💬 “What’s the biggest shift you’ve experienced so far?”
💬 “How satisfied are you with your life compared to when you started?”
💬 “What would you tell someone thinking about joining?”

Their responses? Gold.

I turned their words into powerful testimonials that I used for future marketing:

🔥 “I highly recommend his program for all of the usable tools, breakthroughs, insights, and the fact that Jimmy is an experienced coach and mentor who facilitates a really safe, non-judgmental space for growth.”
🔥 “I was able to identify my deepest limiting beliefs and how they were holding me back.”

This helped me gather positive testimonials to share with others, and it also helped solidify and celebrate their progress in their journey.

📌 Action Step for You:

• Focus on quick wins in your program (so people feel progress early).
• Create a simple way to check in and offer support.
• Collect testimonials as soon as people start seeing results.

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Step 5B: Selling Without Feeling Like I Was Always “Launching”

One of my biggest fears after my first sales?

💭 I don’t want to keep launching all the time.

I didn’t want to be stuck in an endless cycle of:
🚀 Launching
😰 Burning out
🚀 Launching again

So I made a key shift—instead of only selling during launches, I'm creating systems to bring in new clients consistently.

Here’s what I'm exploring:

1. I Kept Talking About My Offer (Without Feeling Salesy)

A lot of new entrepreneurs make this mistake (I'm guilty of these too):

❌ They launch once, then stop talking about their offer.
❌ They assume if people didn’t buy right away, they’re not interested.
❌ They feel “annoying” bringing it up again.

💡 But here’s the truth: Most people need to see your offer multiple times before they buy.

So I kept talking about it in different ways:
✔ Sharing client wins
✔ Talking about my own journey (and how my program helped me)
✔ Posting behind-the-scenes of the program

🔥 Biggest lesson? Selling doesn’t mean “promoting” 24/7. It means sharing stories, results, and value consistently.

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2. I Created a “Forever Open” Version of My Offer

Instead of only selling during big launches, I set up my program so that:
✅ People could join a waitlist anytime
✅ I could accept new clients continuously when I had openings without waiting for another launch
✅ I wasn’t relying on a single “big launch” to make money

📌 Action Step for You:

• If possible, make your offer available year-round (so people can join anytime).
• Keep sharing your story, client wins, and results—even when you’re not in “launch mode.”

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Step 5C: Scaling in a Way That Felt Sustainable

At this point, I had momentum.

💰 I had my first sales.
📢 People were talking about my offer.
🚀 I was getting new potential customers without needing constant launches.

Now, I started thinking about how to scale.

Here’s what I did next:

1. I Increased My Prices

🔥 Why? Because after working with real clients, I saw how valuable my program was.

✔ My first launch was $2000.
✔ After seeing the results people got, I raised it to $3000.
✔ Each time I improve the program, I consider increasing the price again.

This shouldn't be from a place of greed, it's understanding how much I really valued myself and my time. It's honoring the hard work I put in to develop something meaningful to help others. It's knowing that in order to give more to others, I needed to be able to receive more also.

I consider how much time, energy, and money I've spent throughout my life to gather this level of knowledge and value that's proven to create transformation. I'm packing in so much value that I know the price that I'm offering is a huge bargain for my clients in reality.

💡 The takeaway? You don’t have to get pricing “right” from the start. Start at a price you believe in, prove your offer works, then adjust your price appropriately.

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2. I'm Building an Email List (So I Wasn’t Relying Only on Social Media)

At first, my audience was small. But I knew if I wanted to grow long-term, I needed a way to:
📩 Stay connected with people even if they aren’t ready to buy yet
📩 Share value consistently so they’d think of me when they were ready

So, I'm setting up a simple email list:
✅ A free resource (like PDF guides or mini-trainings) to attract people
✅ Weekly value-packed emails (so I stayed top-of-mind)
✅ A natural way to talk about my offer without feeling pushy

💡 This brings a steady stream of new people to online entrepreneurs and has been tried and true.

📌 Action Step for You:

• If you haven’t yet, start building an email list (even if it’s small).
• Create a freebie or simple lead magnet to attract your ideal audience.

 

Final Thoughts: The Truth About Starting & Scaling a Business

If you’ve made it this far, you now have the full roadmap—from overcoming fear to launching and scaling your business.

I could sit here and tell you that starting my business was easy. That I was confident every step of the way. That I knew exactly what I was doing from day one.

But that wouldn’t be the truth.

The truth is: Starting was terrifying.

🚨 I doubted myself every single step of the way.
🚨 I overthought my idea until I almost talked myself out of it.
🚨 I worried that no one would care, that no one would buy, that I’d embarrass myself.

But I did it anyway.

And that’s the biggest lesson I can give you:

💡 The difference between success and staying stuck isn’t having a perfect plan. It’s being willing to take action despite the fear. The universe rewards courageous action.

Because fear isn’t a stop sign—it’s pointing you towards how to expand and step into something bigger than yourself.

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The 5 Steps to Launching Your Business (Without Overcomplicating It)

Let’s recap the exact path I followed:

✅ Step 1: Overcoming Fear & Taking the First Step
→ I stopped waiting for clarity and took messy action instead.
→ I reframed fear as proof that I was on the right path.
→ I let go of perfectionism and committed to launching, even before I felt ready.

✅ Step 2: Figuring Out My Business Idea (Without Overcomplicating It)
→ I stopped searching for a “genius” or "new" idea and focused on what I was already good at.
→ I paid attention to what people already asked me for help with.
→ I validated refined my idea by having real conversations before creating anything.

✅ Step 3: Building My Business in a Weekend (Keeping It Simple)
→ I ditched the full website and created a simple sales page.
→ I set up an easy way for people to pay me (because a business isn’t real until people can buy).
→ I automated delivery so I wasn’t stuck manually sending content. I did all three using Kajabi.

✅ Step 4: Launching With a Small Audience (And Selling Authentically)
→ I stopped worrying about audience size and focused on connection.
→ I used storytelling instead of “salesy” posts to attract interest.
→ I turned DM conversations into sales by being helpful, not pushy.

✅ Step 5: Scaling Beyond My First Sales (Without Constantly Launching)
→ I focused on delivering an amazing client experience so people got results and referred others.
→ I kept selling by talking about my offer consistently, not just during launches.
→ I started building an email list for long-term growth.

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What This Means for You

Here’s the part where most people hesitate:

💭 This sounds great, but can I really do this?

And I get it. I had the same doubts.

But the only reason I got here—the only reason I built a business, made sales, and started scaling—is because I took the first step.

🚀 I didn’t wait for confidence.
🚀 I didn’t wait until I had all the answers.
🚀 I didn’t let fear make the decisions for me.

And now?

💡 I get to wake up every day knowing I’m building something that’s aligned with my purpose.
💡 I get to help people transform their lives while making money doing what I love.
💡 I get to live life on my own terms—and that’s worth every bit of discomfort I felt in the beginning.

And you?

You’re here because you feel that pull—that deep knowing that you’re meant for more. That you’re meant to create something of your own. That you have something valuable to offer the world.

So my question for you is: Are you going to take the first step?

Because everything you want is on the other side of that one decision.

📌 Drop a comment or DM me—what’s the biggest thing holding you back from starting? Let’s talk. 🚀